Insights
Data-driven Insights and Opinions from the Forever Audio Team
26 March 2025
Maximising Gen-Z reach through effective sonic branding
We understand the multitude of ways to unlock a brand’s sonic identity beyond just the sonic logo. In this piece, we discuss our experience of creating impactful sound for brands and the latest research into the neurological effects of a well-executed sonic brand, why sonic branding resonates particularly with younger generations and how we collaborate with clients to develop new sonic identities.
Learn more
20 March 2025
Soundtracking Gen Z: How Audio Resonates with Gen Z Audiences
For Gen Z, audio is not just entertainment - it’s a way of life. With streaming services, podcasts and radio all playing key roles, the opportunity for brands to connect with the Gen Z audience has never been greater.
Learn more27 February 2025
Audio Advertising Trends That Will Make Your Brand Stand Out
Audio advertising is continuing to evolve, which is great news for brands who are looking at more exciting ways to connect with their target audiences. From immersive storytelling to personalised audio experiences, sound is a critical component of effective communication.
Learn more12 February 2025
Acast’s Q4 2024 Results: The Podcast Powerhouse Reaches a Major Milestone
Acast has kicked off 2025 with a bang, announcing that after 10 years, they’ve officially become a profitable company after sharing their latest financial results for Q4 2024.
Learn more05 February 2025
Another Year of Audio Growth - Are Brands Maximising the Opportunities?
New research throughout 2024 has reaffirmed the growing effectiveness of audio. We take a look back at a few of the highlights from Edison Research, Nielsen, Spotify, Acast, Dolby and RAJAR and show how brands can make the most of the opportunities.
Learn more05 February 2025
Spotify’s Q4 Earnings: What it Means for Audio Advertising
Spotify’s latest earnings report for Q4 2024 highlights the continued momentum of ad-supported audio, with impressive growth across multiple areas. These numbers reinforce what we already know: brands are increasingly turning to audio.
Learn more16 January 2025
What does ‘unleashing AI’ mean for audio clients?
We’ve been reflecting on AI’s potential and its implications for the creative and production industries over the past few years.
Learn more16 October 2024
Boost Your Event with Audio Advertising
In the fast-paced world of entertainment, whether you’re promoting a thrilling musical, a captivating theatre performance, or a sporting event, there’s always pressure to fill seats. But what if we told you there’s a way to cut through the noise and speak directly to your potential ticket buyers?
Learn more