Insights

08 June 2025

In today’s visually saturated world, audio offers something different: a way to cut through and connect. For brands, that makes sound a powerful creative tool and one of the most effective storytelling mediums we have.
 

29 May 2025

The UK government has confirmed a new delay to the planned restrictions on advertising food and drink products high in fat, salt and sugar (HFSS).

28 May 2025

Most brands have a strong visual identity but when it comes to audio, it can often feel like unfamiliar territory. We work with visual-first brands of all sizes to bring their identity into the world of audio. 

26 March 2025

We understand the multitude of ways to unlock a brand’s sonic identity beyond just the sonic logo. In this piece, we discuss our experience of creating impactful sound for brands and the latest research into the neurological effects of a well-executed sonic brand, why sonic branding resonates particularly with younger generations and how we collaborate with clients to develop new sonic identities. 

20 March 2025

For Gen Z, audio is not just entertainment - it’s a way of life. With streaming services, podcasts and radio all playing key roles, the opportunity for brands to connect with the Gen Z audience has never been greater.

27 February 2025

Audio advertising is continuing to evolve, which is great news for brands who are looking at more exciting ways to connect with their target audiences. From immersive storytelling to personalised audio experiences, sound is a critical component of effective communication. 

12 February 2025

Acast has kicked off 2025 with a bang, announcing that after 10 years, they’ve officially become a profitable company after sharing their latest financial results for Q4 2024.

05 February 2025

New research throughout 2024 has reaffirmed the growing effectiveness of audio. We take a look back at a few of the highlights from Edison Research, Nielsen, Spotify, Acast, Dolby and RAJAR and show how brands can make the most of the opportunities.