For reactive audio advertising
Emotionally intelligent audio is about understanding people's feelings and capturing the mood of the nation to create relevant conversations in context.
With Dynamic Audio, we can understand when to echo the mood and when to use audio to create a shift in mood. It is about jumping on opportunities for conversation and personalisation, like selling ice-creams when the temperature hits 30 degrees or changing messaging based on world events.
It's about brands becoming trusted friends to listeners, by putting in the same effort, intelligence and care that we put into our personal relationships every single day.
Dynamic Audio Campaigns
We can write and produce spots that work for every eventuality, partnering with our dynamic partners to deliver them on your platform of choice. With dynamic ad serving technology, we can change the creative based on real world factors like location and weather, as well as on-platform factors like the genre that the listener is playing.
We created a dynamic audio campaign - traditionally used for inserting real-time information such as a listener’s location or the ambient weather into audio ads - to randomise a number of bespoke composed musical elements that mixed perfectly together in any combination. This resulted in thousands of unique executions to musically reinforce the campaign message "many perspectives, one Goldsmiths."