Insights

26 March 2025

We understand the multitude of ways to unlock a brand’s sonic identity beyond just the sonic logo. In this piece, we discuss our experience of creating impactful sound for brands and the latest research into the neurological effects of a well-executed sonic brand, why sonic branding resonates particularly with younger generations and how we collaborate with clients to develop new sonic identities. 

20 March 2025

For Gen Z, audio is not just entertainment - it’s a way of life. With streaming services, podcasts and radio all playing key roles, the opportunity for brands to connect with the Gen Z audience has never been greater.

27 February 2025

Audio advertising is continuing to evolve, which is great news for brands who are looking at more exciting ways to connect with their target audiences. From immersive storytelling to personalised audio experiences, sound is a critical component of effective communication. 

12 February 2025

Acast has kicked off 2025 with a bang, announcing that after 10 years, they’ve officially become a profitable company after sharing their latest financial results for Q4 2024.

06 February 2025

The overall UK radio audience remains robust, with 50.2 million people tuning in weekly, an increase from 49.5 million in Q4 2023. Commercial radio continues to widen its lead over the BBC, now reaching 8.2 million more listeners than BBC stations. 

05 February 2025

New research throughout 2024 has reaffirmed the growing effectiveness of audio. We take a look back at a few of the highlights from Edison Research, Nielsen, Spotify, Acast, Dolby and RAJAR and show how brands can make the most of the opportunities. 

05 February 2025

Spotify’s latest earnings report for Q4 2024 highlights the continued momentum of ad-supported audio, with impressive growth across multiple areas. These numbers reinforce what we already know: brands are increasingly turning to audio.