Insights

27 February 2025

Audio advertising is continuing to evolve, which is great news for brands who are looking at more exciting ways to connect with their target audiences. From immersive storytelling to personalised audio experiences, sound is a critical component of effective communication. 

12 February 2025

Acast has kicked off 2025 with a bang, announcing that after 10 years, they’ve officially become a profitable company after sharing their latest financial results for Q4 2024.

06 February 2025

The overall UK radio audience remains robust, with 50.2 million people tuning in weekly, an increase from 49.5 million in Q4 2023. Commercial radio continues to widen its lead over the BBC, now reaching 8.2 million more listeners than BBC stations. 

05 February 2025

New research throughout 2024 has reaffirmed the growing effectiveness of audio. We take a look back at a few of the highlights from Edison Research, Nielsen, Spotify, Acast, Dolby and RAJAR and show how brands can make the most of the opportunities. 

05 February 2025

Spotify’s latest earnings report for Q4 2024 highlights the continued momentum of ad-supported audio, with impressive growth across multiple areas. These numbers reinforce what we already know: brands are increasingly turning to audio. 

16 January 2025

We’ve been reflecting on AI’s potential and its implications for the creative and production industries over the past few years. 

16 October 2024

In the fast-paced world of entertainment, whether you’re promoting a thrilling musical, a captivating theatre performance, or a sporting event, there’s always pressure to fill seats. But what if we told you there’s a way to cut through the noise and speak directly to your potential ticket buyers?