Insights

Data-driven Insights and Opinions from the Forever Audio Team

25 April 2025

Planning with Confidence During HFSS Uncertainty

Q4 is often the busiest period of the year, with ambitious sales targets to meet. This year, there’s an added challenge for food and beverage brands as HFSS advertising restrictions come into play. Ongoing ambiguity around the details is making forward planning anything but straightforward.

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08 June 2025

The Power of Audio: Why Sound is the Ultimate Storytelling Medium

In today’s visually saturated world, audio offers something different: a way to cut through and connect. For brands, that makes sound a powerful creative tool and one of the most effective storytelling mediums we have.
 

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29 May 2025

HFSS Delay Gives Brands Time to Rethink. Why Not Start with Audio?

The UK government has confirmed a new delay to the planned restrictions on advertising food and drink products high in fat, salt and sugar (HFSS).

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28 May 2025

From Screen to Sound: Translating Visual Branding into Successful Audio Strategies

Most brands have a strong visual identity but when it comes to audio, it can often feel like unfamiliar territory. We work with visual-first brands of all sizes to bring their identity into the world of audio. 

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15 May 2025

RAJAR Q1 2025

Record highs for online and smart speaker listening, a growing commercial share, and strong trust in radio – here's what stood out to Forever Audio this quarter.

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02 April 2025

Audio is on the Menu: Why It’s Time Food and Beverage Brands Took a Bite

As new advertising regulations loom and audience behaviour continues to shift, audio has emerged as a powerful and often underutilised channel for food and beverage brands.

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26 March 2025

Maximising Gen-Z reach through effective sonic branding

We understand the multitude of ways to unlock a brand’s sonic identity beyond just the sonic logo. In this piece, we discuss our experience of creating impactful sound for brands and the latest research into the neurological effects of a well-executed sonic brand, why sonic branding resonates particularly with younger generations and how we collaborate with clients to develop new sonic identities. 

 

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20 March 2025

Soundtracking Gen Z: How Audio Resonates with Gen Z Audiences

For Gen Z, audio is not just entertainment - it’s a way of life. With streaming services, podcasts and radio all playing key roles, the opportunity for brands to connect with the Gen Z audience has never been greater.

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