Insights
Data-driven Insights and Opinions from the Forever Audio Team
08 June 2025
Every Sound Tells a Story
In today’s visually saturated world, audio offers something different: a way to cut through and connect. For brands, that makes sound a powerful creative tool and one of the most effective storytelling mediums we have.
25 July 2025
Is Audio the Missing Ingredient in Your Food and Beverage Strategy?
Food and drink brands are built to be seen with vivid packaging, bold typography, rich imagery and highly styled campaigns. But today’s audiences aren’t just looking - they’re listening too.
Learn more29 May 2025
HFSS Delay Gives Brands Time to Rethink. Why Not Start with Audio?
The UK government has confirmed a new delay to the planned restrictions on advertising food and drink products high in fat, salt and sugar (HFSS).
Learn more28 May 2025
From Screen to Sound: Translating Visual Branding into Successful Audio Strategies
Most brands have a strong visual identity but when it comes to audio, it can often feel like unfamiliar territory. We work with visual-first brands of all sizes to bring their identity into the world of audio.
Learn more15 May 2025
RAJAR Q1 2025
Record highs for online and smart speaker listening, a growing commercial share, and strong trust in radio – here's what stood out to Forever Audio this quarter.
Learn more25 April 2025
Planning with Confidence During HFSS Uncertainty
Q4 is often the busiest period of the year, with ambitious sales targets to meet. This year, there’s an added challenge for food and beverage brands as HFSS advertising restrictions come into play. Ongoing ambiguity around the details is making forward planning anything but straightforward.
Learn more02 April 2025
Audio is on the Menu: Why It’s Time Food and Beverage Brands Took a Bite
As new advertising regulations loom and audience behaviour continues to shift, audio has emerged as a powerful and often underutilised channel for food and beverage brands.
Learn more26 March 2025
Maximising Gen-Z reach through effective sonic branding
We understand the multitude of ways to unlock a brand’s sonic identity beyond just the sonic logo. In this piece, we discuss our experience of creating impactful sound for brands and the latest research into the neurological effects of a well-executed sonic brand, why sonic branding resonates particularly with younger generations and how we collaborate with clients to develop new sonic identities.
Learn more