Insights

25 July 2025

Food and drink brands are built to be seen with vivid packaging, bold typography, rich imagery and highly styled campaigns. But today’s audiences aren’t just looking - they’re listening too.

08 June 2025

In today’s visually saturated world, audio offers something different: a way to cut through and connect. For brands, that makes sound a powerful creative tool and one of the most effective storytelling mediums we have.
 

29 May 2025

The UK government has confirmed a new delay to the planned restrictions on advertising food and drink products high in fat, salt and sugar (HFSS).

28 May 2025

Most brands have a strong visual identity but when it comes to audio, it can often feel like unfamiliar territory. We work with visual-first brands of all sizes to bring their identity into the world of audio. 

15 May 2025

Record highs for online and smart speaker listening, a growing commercial share, and strong trust in radio – here's what stood out to Forever Audio this quarter.

25 April 2025

Q4 is often the busiest period of the year, with ambitious sales targets to meet. This year, there’s an added challenge for food and beverage brands as HFSS advertising restrictions come into play. Ongoing ambiguity around the details is making forward planning anything but straightforward.

02 April 2025

As new advertising regulations loom and audience behaviour continues to shift, audio has emerged as a powerful and often underutilised channel for food and beverage brands.