Insights

Data-driven Insights and Opinions from the Forever Audio Team

26 March 2025

Maximising Gen-Z reach through effective sonic branding

We understand the multitude of ways to unlock a brand’s sonic identity beyond just the sonic logo. In this piece, we discuss our experience of creating impactful sound for brands and the latest research into the neurological effects of a well-executed sonic brand, why sonic branding resonates particularly with younger generations and how we collaborate with clients to develop new sonic identities. 

 

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20 March 2025

Soundtracking Gen Z: How Audio Resonates with Gen Z Audiences

For Gen Z, audio is not just entertainment - it’s a way of life. With streaming services, podcasts and radio all playing key roles, the opportunity for brands to connect with the Gen Z audience has never been greater.

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27 February 2025

Audio Advertising Trends That Will Make Your Brand Stand Out

Audio advertising is continuing to evolve, which is great news for brands who are looking at more exciting ways to connect with their target audiences. From immersive storytelling to personalised audio experiences, sound is a critical component of effective communication. 

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12 February 2025

Acast’s Q4 2024 Results: The Podcast Powerhouse Reaches a Major Milestone

Acast has kicked off 2025 with a bang, announcing that after 10 years, they’ve officially become a profitable company after sharing their latest financial results for Q4 2024.

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06 February 2025

RAJAR Q4 2024: More Ears, More Impact, More Opportunity

The overall UK radio audience remains robust, with 50.2 million people tuning in weekly, an increase from 49.5 million in Q4 2023. Commercial radio continues to widen its lead over the BBC, now reaching 8.2 million more listeners than BBC stations. 

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05 February 2025

Another Year of Audio Growth - Are Brands Maximising the Opportunities?

New research throughout 2024 has reaffirmed the growing effectiveness of audio. We take a look back at a few of the highlights from Edison Research, Nielsen, Spotify, Acast, Dolby and RAJAR and show how brands can make the most of the opportunities. 

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05 February 2025

Spotify’s Q4 Earnings: What it Means for Audio Advertising

Spotify’s latest earnings report for Q4 2024 highlights the continued momentum of ad-supported audio, with impressive growth across multiple areas. These numbers reinforce what we already know: brands are increasingly turning to audio. 

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16 January 2025

What does ‘unleashing AI’ mean for audio clients?

We’ve been reflecting on AI’s potential and its implications for the creative and production industries over the past few years. 

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