Insights
Data-driven Insights and Opinions from the Forever Audio Team
05 February 2025
Another Year of Audio Growth - Are Brands Maximising the Opportunities?
New research throughout 2024 has reaffirmed the growing effectiveness of audio. We take a look back at a few of the highlights from Edison Research, Nielsen, Spotify, Acast, Dolby and RAJAR and show how brands can make the most of the opportunities.
Learn more12 February 2025
Acast’s Q4 2024 Results: The Podcast Powerhouse Reaches a Major Milestone
Acast has kicked off 2025 with a bang, announcing that after 10 years, they’ve officially become a profitable company after sharing their latest financial results for Q4 2024.
Learn more06 February 2025
RAJAR Q4 2024: More Ears, More Impact, More Opportunity
The overall UK radio audience remains robust, with 50.2 million people tuning in weekly, an increase from 49.5 million in Q4 2023. Commercial radio continues to widen its lead over the BBC, now reaching 8.2 million more listeners than BBC stations.
Learn more05 February 2025
Spotify’s Q4 Earnings: What it Means for Audio Advertising
Spotify’s latest earnings report for Q4 2024 highlights the continued momentum of ad-supported audio, with impressive growth across multiple areas. These numbers reinforce what we already know: brands are increasingly turning to audio.
Learn more16 January 2025
What does ‘unleashing AI’ mean for audio clients?
We’ve been reflecting on AI’s potential and its implications for the creative and production industries over the past few years.
Learn more04 June 2024
Is audio the next digital?
20 years ago, digital turned the world on its head, the evidence shows it’s audio that’s now the biggest opportunity for brands, content creators and ultimately for listeners.
Learn more