Insights
Data-driven Insights and Opinions from the Forever Audio Team
25 April 2025
Planning with Confidence During HFSS Uncertainty
Q4 is often the busiest period of the year, with ambitious sales targets to meet. This year, there’s an added challenge for food and beverage brands as HFSS advertising restrictions come into play. Ongoing ambiguity around the details is making forward planning anything but straightforward.
Learn more29 May 2025
HFSS Delay Gives Brands Time to Rethink. Why Not Start with Audio?
The UK government has confirmed a new delay to the planned restrictions on advertising food and drink products high in fat, salt and sugar (HFSS).
Learn more02 April 2025
Audio is on the Menu: Why It’s Time Food and Beverage Brands Took a Bite
As new advertising regulations loom and audience behaviour continues to shift, audio has emerged as a powerful and often underutilised channel for food and beverage brands.
Learn more