Digital Campaigns
For enhancing audio campaigns and increasing brand engagement
We immerse audiences in your brand with data driven, end-to-end interactive experiences, from engaging, targeted ads to tailored consumer content.
We draw on years of experience designing and developing microsites to deliver the best digital campaigns around, working closely with the wider team of audio specialists to create first to market, audio led experiences.
Interactive Digital Experiences
With a full team of developers and designers, we can build web based experiences from the ground up, working to your brand guidelines or delivering original looking and feeling sites
As Spotify's preferred production partner, we create interactive digital campaigns for Spotify Advertising that leverage users' listening data to deliver custom content and experiences, like custom playlists and product recommendations.
Selected Work
Indeed Job Jukebox
Finding a career is anything but easy, so we leveraged the power of the data to give Spotifiers some inspiration for their professional journey. We analysed Spotify’s data to identify key music trends for the top 22 job categories on Indeed, then compared these trends with users’ Spotify listening habits to generate their personal top-five career matches.
This immersive digital campaign has won the Took The Stage: Best Stage Experience Award in the 2024 US Spotify Hits Awards. It’s also nominated for the Most Innovative Campaign and Insight and Research Campaign at the 2024 Campaign UK’s Audio Advertising Awards.
TUI - Your Music Taste, Your Holiday
TUI wanted to inspire Spotify users’ summer travel plans, partnering with Forever Audio to create an interactive experience. This innovative experience allowed users to explore their listening habits and discover the perfect holiday destination, tailored to their unique music preferences.
IKEA Sleep Easy Campaign
Ikea wanted people to Sleep Easy, so we came up with the perfect interactive experience on Spotify.
Booking.com Travel Recommendations
To inspire domestic travel with Booking.com, Forever Audio created a Spotify interactive digital experience that paired Spotify users with a U.S. destination based on their favourite genres.
Jolly Rancher Personalised Spotify Playlist
In a unique Spotify interactive quiz experience, users explored the different flavours of Jolly Rancher Gummies. By selecting their preferred flavour, a themed world, and a level of "unhinged-ness," users created a personalised playlist that seamlessly blended their quiz results with their individual listening habits
Starbucks Personalised Spotify Playlist
Users are invited to create their own personalised Starbucks drink, with each preference creating the perfect blend of songs to match their chosen coffee using Spotify Playlist Generator feature, and allowing them to purchase their drink creation in the Starbucks app at the end.
Doritos - Try Another Angle
To break free from musical echo chambers, Doritos teamed up with Spotify and Forever Audio to offer a unique listening experience. Using the iconic Doritos triangle shape, we highlighted users’ distinctive music tastes and allowed them to adjust their musical preferences to create a custom playlist. This interactive experience was enhanced with bespoke sound design and curated background music from our exclusive internal library.
Chevron Road Trip Playlist
Chevron wanted to get Spotifiers excited for summer, so when it came to giving Spotifiers their perfect road trip playlist, we put them behind the wheel. They used a dashboard interface to adjust their music until they found their perfect vibes, receiving a playlist based on their listening habit and their chosen musical attributes, before being shown their nearest gas station. Our Music Department produced custom music and sound effects for the experience.
Top 5 Tips for Microsites
We’ve built microsites to support audio campaigns for some of the world’s biggest brands. Head of Digital, Andre Harry shares 5 top tips for creating the perfect microsite, from setting up a campaign goal to designing UI/UX!
Some kind words from our clients:
The Indeed Job Jukebox campaign has won our first-ever Spotify Hits ‘Took the Stage’ award for best use of The Stage. It’s a great achievement and testament to the hard work from the Forever Audio team, who built a bespoke platform that brought together Indeed’s job searching data with Spotify’s individualised music listening data.
Christine Leung
Senior Client Partner
Spotify
Would you like to make a booking or discuss a project? Please feel free to email or call us