Insights

25 July 2025

Food and drink brands are built to be seen with vivid packaging, bold typography, rich imagery and highly styled campaigns. But today’s audiences aren’t just looking - they’re listening too.

29 May 2025

The UK government has confirmed a new delay to the planned restrictions on advertising food and drink products high in fat, salt and sugar (HFSS).

15 May 2025

Record highs for online and smart speaker listening, a growing commercial share, and strong trust in radio – here's what stood out to Forever Audio this quarter.

25 April 2025

Q4 is often the busiest period of the year, with ambitious sales targets to meet. This year, there’s an added challenge for food and beverage brands as HFSS advertising restrictions come into play. Ongoing ambiguity around the details is making forward planning anything but straightforward.

06 February 2025

The overall UK radio audience remains robust, with 50.2 million people tuning in weekly, an increase from 49.5 million in Q4 2023. Commercial radio continues to widen its lead over the BBC, now reaching 8.2 million more listeners than BBC stations.