Insights

Data-driven Insights and Opinions from the Forever Audio Team

29 May 2025

HFSS Delay Gives Brands Time to Rethink. Why Not Start with Audio?

The UK government has confirmed a new delay to the planned restrictions on advertising food and drink products high in fat, salt and sugar (HFSS).

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15 May 2025

RAJAR Q1 2025

Record highs for online and smart speaker listening, a growing commercial share, and strong trust in radio – here's what stood out to Forever Audio this quarter.

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25 April 2025

Planning with Confidence During HFSS Uncertainty

Q4 is often the busiest period of the year, with ambitious sales targets to meet. This year, there’s an added challenge for food and beverage brands as HFSS advertising restrictions come into play. Ongoing ambiguity around the details is making forward planning anything but straightforward.

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06 February 2025

RAJAR Q4 2024: More Ears, More Impact, More Opportunity

The overall UK radio audience remains robust, with 50.2 million people tuning in weekly, an increase from 49.5 million in Q4 2023. Commercial radio continues to widen its lead over the BBC, now reaching 8.2 million more listeners than BBC stations. 

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