Insights

Data-driven Insights and Opinions from the Forever Audio Team

26 March 2025

Maximising Gen-Z reach through effective sonic branding

We understand the multitude of ways to unlock a brand’s sonic identity beyond just the sonic logo. In this piece, we discuss our experience of creating impactful sound for brands and the latest research into the neurological effects of a well-executed sonic brand, why sonic branding resonates particularly with younger generations and how we collaborate with clients to develop new sonic identities. 

 

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20 March 2025

Soundtracking Gen Z: How Audio Resonates with Gen Z Audiences

For Gen Z, audio is not just entertainment - it’s a way of life. With streaming services, podcasts and radio all playing key roles, the opportunity for brands to connect with the Gen Z audience has never been greater.

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