Insights

26 March 2025

We understand the multitude of ways to unlock a brand’s sonic identity beyond just the sonic logo. In this piece, we discuss our experience of creating impactful sound for brands and the latest research into the neurological effects of a well-executed sonic brand, why sonic branding resonates particularly with younger generations and how we collaborate with clients to develop new sonic identities. 

20 March 2025

For Gen Z, audio is not just entertainment - it’s a way of life. With streaming services, podcasts and radio all playing key roles, the opportunity for brands to connect with the Gen Z audience has never been greater.