Insights
Data-driven Insights and Opinions from the Forever Audio Team
26 March 2025
Maximising Gen-Z reach through effective sonic branding
We understand the multitude of ways to unlock a brand’s sonic identity beyond just the sonic logo. In this piece, we discuss our experience of creating impactful sound for brands and the latest research into the neurological effects of a well-executed sonic brand, why sonic branding resonates particularly with younger generations and how we collaborate with clients to develop new sonic identities.
Learn more
20 March 2025
Soundtracking Gen Z: How Audio Resonates with Gen Z Audiences
For Gen Z, audio is not just entertainment - it’s a way of life. With streaming services, podcasts and radio all playing key roles, the opportunity for brands to connect with the Gen Z audience has never been greater.
Learn more