Insights

15 May 2025

Record highs for online and smart speaker listening, a growing commercial share, and strong trust in radio – here's what stood out to Forever Audio this quarter.

25 April 2025

Q4 is often the busiest period of the year, with ambitious sales targets to meet. This year, there’s an added challenge for food and beverage brands as HFSS advertising restrictions come into play. Ongoing ambiguity around the details is making forward planning anything but straightforward.

02 April 2025

As new advertising regulations loom and audience behaviour continues to shift, audio has emerged as a powerful and often underutilised channel for food and beverage brands.

26 March 2025

We understand the multitude of ways to unlock a brand’s sonic identity beyond just the sonic logo. In this piece, we discuss our experience of creating impactful sound for brands and the latest research into the neurological effects of a well-executed sonic brand, why sonic branding resonates particularly with younger generations and how we collaborate with clients to develop new sonic identities. 

20 March 2025

For Gen Z, audio is not just entertainment - it’s a way of life. With streaming services, podcasts and radio all playing key roles, the opportunity for brands to connect with the Gen Z audience has never been greater.

27 February 2025

Audio advertising is continuing to evolve, which is great news for brands who are looking at more exciting ways to connect with their target audiences. From immersive storytelling to personalised audio experiences, sound is a critical component of effective communication. 

12 February 2025

Acast has kicked off 2025 with a bang, announcing that after 10 years, they’ve officially become a profitable company after sharing their latest financial results for Q4 2024.

06 February 2025

The overall UK radio audience remains robust, with 50.2 million people tuning in weekly, an increase from 49.5 million in Q4 2023. Commercial radio continues to widen its lead over the BBC, now reaching 8.2 million more listeners than BBC stations.