Audio
2025 in Sound: What We Learned, Heard and Created
27 November 2025
As another year draws to a close, we’ve been reflecting on what 2025 has meant for audio. It’s been a year defined by bold ideas, boundary pushing technology, and brands re-evaluating how sound fits into their wider identity.
Across the industry, listening habits have never been stronger. People are streaming and tuning in around the clock. Podcasts are part of daily life, and audio storytelling is woven into how audiences discover and unwind.
Highlights From Our Year in Sound
2025 has been filled with award recognitions, Hollywood collaborations and a shiny new flagship studio too! Our long term partnerships with Spotify, Audible and Flutter Group have gone from strength to strength and our work this year has reflected the full breadth of what audio can do:
Immersive Worlds and Iconic Stories
- Perhaps the biggest highlight of the year was mixing the entire Harry Potter full-cast audiobooks in Dolby Atmos for Audible and Pottermore. Every moment was brought to life in stunning immersive detail by our team. The first book launched earlier this month, with Chamber of Secrets set to be released in December and the rest of the series landing in 2026. It’s been an extraordinary project to be part of, one that perfectly captures our passion for storytelling through sound.
- We also continued to bring beloved worlds to life, from The Wonderfully Weird World of Gumball for Hanna-Barbera Studios Europe, to the multilingual Pride and Prejudice adaptations for Audible, each project showcasing the scale, precision and creativity that define Forever Audio.
Award-winning Creativity and Post-Production
- We were thrilled to be highly commended for Creative/ Production Team of the Year at the Campaign UK Audio Advertising Awards (our second consecutive year recognised in that category). Our Pepsi Pulse branded experience with Spotify continued to turn heads for its seamless blend of culture, storytelling and sound.
- Our team’s contribution to Masters of the Air was recognised globally with a CAS Award for Outstanding Achievement in Sound Mixing. It was an incredible honour for our ADR team, with our very own Seán Moher credited as ADR mixer on the production alongside our friends at Formosa Group.
- Alongside this, our collaboration with Mischief on “The Worst Radio Ad” won a Radio Mercury Award for Single Broadcast Radio Spot for Good, proof that sometimes the simplest ideas make the loudest impact.
Sound that Tells Powerful Stories
This year we helped tell stories that matter; it's a reminder that audio can educate, inspire, and create change:
- From our involvement in the British Red Cross’s Sound of Impact campaign with Acast and Havas Media Network, which was an immersive, emotionally charged series highlighting the human stories behind humanitarian work
- To the Discovery Crew series for the Natural History Museum and tonies, which earned us an Audio Production Awards nomination in the Little Ears category (fingers crossed for the win!)
Studio Innovation
- We launched Studio 8 earlier this year, our most flexible and high spec suite to date, built for everything from ADR and ensemble recording to Dolby Atmos mixing.
- For the fourth consecutive year, we achieved TPN Gold certification, reinforcing our commitment to industry leading content security, something that underpins every project we deliver.
What This Year Taught Us
In a year when technology has leapt forward, and AI has flooded our newsfeeds, it reminded us that the heart of sound is still very much human.
- Audiences crave authenticity
It could be an ad that sparks conversation or an immersive mix that transports you into another world: whatever the sound, the most powerful work is based on emotion. - AI is enhancing creativity, not replacing it
We were asked more than ever about AI. Curiosity turned into real world integration with clients exploring how AI could support creative development and post-production workflows while still maintaining the human creativity at the heart of great sound. - Brands are thinking long-term
From food and beverage brands navigating the shifting HFSS/LHF landscape to entertainment brands expanding their worlds through audio, we’ve seen a move towards building lasting audio strategies rather than one off executions. - Collaboration is key
The best projects of this year have been built on trust between agencies, brands and our longstanding partnerships, ensuring creativity and technical precision flow easily.
A Word From Our Founders
A few reflections from our founders as we wrap up an incredible year in sound:
