Advertising With Bite: Audio Advertising For Dentists 

Advertising With Bite: Audio Advertising For Dentists 

As a dental professional, you know that it’s important for your patients to trust you, which is why digital audio advertising is perfect for your next campaign.

Here at Forever Audio we’ve spent years waxing lyrical about the strengths of audio advertising when it comes to building trust and building brands. 

Perhaps you’ve already dipped a toe into broadcast radio, or perhaps you’re a seasoned professional in the radio space. But the audio landscape is vast and digital audio options like podcasts and music streaming services offer the opportunity to talk to the right people, at the right time, in the right way.

Here are just a few reasons why, as a dentist or dental professional, you should think about digital audio when planning your next audio advertising campaign.

Targeted Reach

One of the most significant advantages of digital audio advertising is the ability to become hyper targeted with media plans. Here’s a few things you could consider:

• Change up your messaging at times of day or days of week based on your company insights.
• Geotarget to your specific area.
• Tap into existing interest segments or build custom audience segments to target across podcasts.
• Take advantage of genre and moment targeting on Spotify, tailoring your message and crafting creative that works in perfect alignment with the media. 

Cost-Effective Marketing

Compared to other forms of advertising like TV or print, audio ads are often more affordable, making them a smart option for dental practices who want to make their budgets go further and work as hard as possible. Digital audio targeting means there’s less wastage than the more traditional broadcast campaigns. You can start small and expand as you see results, testing and learning as you grow.

Building Trust and Familiarity 

Audio advertising is the perfect place to build trust. Music and voice both create an instant emotional connection, and when the right voice and music is selected for your brand, it can be an effective shortcut to making patients feel like they’re in safe hands. Considering patient testimonials in your ads taps into social proof marketing, which works by patients hearing people who sound just like them and therefore they instantly have more belief and trust in the brand. 

Driving Immediate Action

One of the strengths of digital audio advertising is its ability to drive immediate action. With a clear call to action (CTA), you can encourage listeners to click or tap the banner to visit your website, or take advantage of a promotional offer with a specific code that you can track. Whether promoting a discount on teeth whitening or highlighting a free new patient consultation, the right CTA can turn passive listeners into active patients.

Audio Branding For Brand Awareness

More and more companies are realising the importance of audio branding. Running audio advertising campaigns with audio branding, such as bespoke music or sonic brand triggers, is a way to turbocharge your ad effectiveness.

Here at Forever Audio we have a whole team of music branding specialists and talented composers who can help you to create the sound of your brand.

Creative Freedom 

The flexibility of audio advertising allows you to craft messages that resonate with your unique audience. Whether you’re focusing on a friendly, family-oriented message or promoting cutting-edge cosmetic dentistry services, you can experiment with different tones and campaign strategies. Audio ads also let you get creative with storytelling, sound effects, and even humour - after all, why not make them smile when you’re selling smiles? 

The experienced, award winning creative team at Forever Audio will work collaboratively with you to get your campaign concepts, creative strategy and scripts just right.

Fancy a chat? Enter your details below and one of the team will be in touch to discuss how we can create some audio advertising tailored to your needs :