How to Use Audio to Attract Students with Forever Audio

How to Use Audio to Attract Students with Forever Audio

Are you looking for new, measurable and engaging education marketing tactics?  

Audio can be a game-changer for your institution’s marketing strategy. It's a fresh, engaging way to connect with potential students and showcase your institution’s unique offerings.

How to get the most out of an educational audio marketing campaign.

Using emotion, context and the right measurables are simple ways to create a successful audio campaign.

• Emotional Connection: Audio is an extremely evocative and emotional medium, engaging audiences in ways that other media cannot.
  • Audio could bring the drama of results day to life or showcase how exciting or diverse the location of a university is.
  • More emotionally engaging advertising is proven to be more successful.
  • Radio is a trusted medium, essential for a campaign targeting someone looking to make big decisions about their future.
• Targeting: Using context is essential for a successful audio campaign, this (Radiocentre) study shows how using the right targeting techniques can ensure a campaign performs beyond expectations. 
  • Think about how this can be used to target potential students or even the parents or families of the students.
  • Regional audio campaigns could target students from particular geographical locations, minimising budget waste.
• Measurability: Digital audio allows you to create campaigns with all the emotional punch of an audio campaign, but with the measurability and flexibility of a digital marketing campaign, giving you the best of both worlds. 
  • Digital audio allows for AB testing, giving brands the opportunity to run flexible campaigns, building on the success of different styles of audio.
  • Some platforms, such as Spotify offer clickable banners to go with audio ads, giving audiences direct access to a website or prospectus.

3D Audio and Educational Marketing

3D audio is an exciting audio tool that can transport listeners absolutely anywhere - including a campus or city anywhere in the country.

At Forever Audio, we’re 3D audio experts and can help you get the most out of an immersive audio spot.

A big part of searching for a new educational institution is knowing whether it will be a good fit. 3D audio can give students an exciting glimpse into their life at a school, college or university. This emotional connection could be a huge factor in future decision making.

3D audio or immersive audio uses sound to give listeners an evocative binaural sonic experience which gives them the feeling of what it is like to walk a street, sit in a lecture or explore a vibrant campus environment.

Testimonials and Educational Marketing

So now you know what it’s all about, how do you get the most Hearing first-hand from students is a reassuring way for audiences to hear about your school, college or university, it gives people an insight into student life.

Think of it like a word-of-mouth campaign, a way of showcasing your institution in a relatable, engaging way. 

Creating an Audio Brand in the Educational Sector

All the biggest brands in the world use audio branding to stand out from the competition, McDonald’s, Intel and Jet2 are just some examples. Audio branding can supercharge a marketing strategy. Creating brand love, memorability and salience.

Creating an audio brand or sonic identity is the perfect way to make your campaigns work harder.

At Forever Audio, we are the experts at creating emotionally engaging, targeted and measurable education sector campaigns that work.