Frequently Asked Questions

Audio and Digital Advertising

• How quickly can you turn around a professional radio or digital ad? 
  We pride ourselves on being the team you can rely on when the deadline is tight. Because we have our own in-house engineers, studios, scriptwriters and casting specialists, we can move from a script to a final, cleared master in as little as 24 to 48 hours for urgent campaigns. We can even handle the technical heavy lifting including RACC/Link clearance and platform delivery.
   
• What information do I need to get started on an audio campaign? 
  To begin, we’ll need a clear brief, key messaging, and any brand guidelines you have in place. If you’re looking for a digital-led campaign, any existing visual assets or specific platform requirements are helpful. From there, our production wizards take care of the rest, from scripting and casting to final delivery.
   
• Our campaign needs more than just audio, can you help with visual digital assets? 
  Absolutely. We have a dedicated in-house digital team that creates high-impact visual experiences to live alongside your audio. This includes everything from bespoke display banners and interactive microsites to "The Stage" for Spotify; a custom digital experience that leverages a listener’s data to deliver personalised content.
   
• What does the end-to-end process look like once we book a campaign? 
  Once your campaign is confirmed, we manage every moving part: scripting, casting, production, clearance, and quality checks. You’ll have a dedicated point of contact guiding you through each stage. As a Spotify Preferred Partner and a long-term collaborator with major broadcasters and audio platforms, we ensure every asset is perfectly optimised for its destination.
   
• Do you write the script or do we supply it? 
  We can provide full creative scripting, but you’re also welcome to supply your own. Our in-house writers have decades of experience in writing for the ear; we often tweak client-supplied scripts to ensure they meet platform guidelines, fit the required duration, and allow enough time for evocative sound design.
   
• How do you cast voiceovers? Do you offer different accents and languages? We offer professional voice casting across all ages, cultures, and styles. We maintain our own roster of thousands of independent artists built up over two decades, alongside deep relationships with leading global agencies. We also specialise in international localisation, it’s about capturing the right vernacular and cultural tone for every territory, not just literal translation.

Sonic Branding

• We are a "visual-first" brand, how can we translate our identity into sound? Most brands have a strong visual language, but today’s audiences are listening more than ever. We help brands identify their "sonic DNA" by uncovering parallels between their brand personality and sound. As we explore in our article on translating visual branding to audio, we create a consistent toolkit that works across different formats.
   
• What is the ROI of a sonic logo vs. just using a catchy song? Research from Leicester University found that brands with music aligned to their identity are 96% more likely to be recalled than those with non-fitting music. While a catchy song might work for one ad, a bespoke sonic logo (or mnemonic) builds long-term mental availability. It’s an investment in an asset you can utilise forever, ensuring that even in screen-free moments, your audience knows exactly who is speaking to them.

Spotify Advertising

• How can I use Spotify's 'The Stage' to increase engagement for a brand? 
  We use "The Stage" to build interactive, data-driven experiences that move beyond the 30-second spot. A prime example is our Indeed "Job Jukebox" campaign, which won a Spotify Hits award for best use of The Stage. We brought together job search data with music listening habits to create a truly personalised brand experience that turned passive listeners into active participants.
   
• Can Forever Audio create interactive ads or custom digital experiences for Spotify? 
  Yes. Our digital team specialises in building bespoke experiences that move beyond the 30-second spot. We can develop interactive elements or playlist generators that allow listeners to engage with your brand in a playful, immersive way. These high-impact assets drive much deeper engagement than standard display banners.

Audio Post Production & Studios

• Why should we trust Forever Audio with our high-profile film or TV audio? 
  Since 2005, we have been mixing award-winning commercials and recording ADR for the world's biggest studios. We are a TPN (Trusted Partner Network) Gold Shield certified vendor, the leading global standard for content security. This means we are audited to handle pre-release material with absolute confidence. Our eight world-class studios in Central London (off Tottenham Court Road) are equipped with state-of-the-art ProTools HDX systems and Genelec monitoring.
   
• What level of expertise can we expect from your sound engineers? 
  Our team is the heartbeat of Forever Audio. We employ a dedicated team of meticulous engineers and composers who are specialists in their craft, whether that's creative sound design, Dolby Atmos mixing, or voice recording. 

Audio Media Planning and Buying

• What makes your media planning different from a traditional agency? 
  We believe in Creative-Led Media. At Forever Audio, we understand that a media plan is only as good as the creative it carries. We plan your media strategy based on the creative execution, not the other way around. Our expert planners secure the best rates and placements by leveraging long-standing industry relationships, ensuring your budget is working as hard as possible.
   
• Can you help with the regulatory "heavy lifting" for radio and digital audio? 
  Yes. Navigating the regulatory landscape (like RACC clearance or HFSS restrictions) can be a minefield. We handle all compliance and clearance, ensuring your campaign adheres to every relevant regulation. This allows you to focus on the creative message while we manage the boring but essential paperwork.

Podcast Production & Immersive Audiobooks

• What is the process for recording a multi-cast immersive audiobook for Dolby Atmos? 
  Our workflows involve full end-to-end production, including casting, ensemble recording, creative sound design, foley, bespoke music composition and Dolby Atmos mixing. A landmark example is our mixing of the Harry Potter full cast audiobooks for Pottermore and Audible, where we mixed over 150 hours of immersive Dolby Atmos content. 
   
• Can we film our podcast in your studios for social media content? 
  Absolutely. Studio 8 is specifically designed as an "open-room" suite, perfect for armchair or round-table podcast setups. It’s large enough to accommodate a camera crew and lighting, allowing you to capture high-quality video for YouTube and LinkedIn while our engineers ensure the audio is broadcast-ready.

Immersive Audio (Dolby Atmos & Binaural)

• What is Dolby Atmos, and how does it improve a brand's story? 
  Dolby Atmos is an object-based audio format where sounds aren’t tied to fixed speakers like in traditional 5.1 or 7.1. Instead, each sound is treated as an individual object that’s placed in the 3D space. This spatial control enhances storytelling, brings worlds to life and captivates audiences. At Forever Audio, we have two certified Dolby Atmos suites where we create immersive audio dramas and brand experiences that surround the listener with incredible depth and detail.
   
• What are the measurable benefits of spatial audio for B2B or IP marketing? 
  Spatial and Binaural techniques mimic how we naturally hear sounds, boosting emotional connections and strengthening long-term recall. Research from Neuro-Insight in collaboration with Sony Music (2021) indicates that immersive environments can trigger up to 40% more brain activity relating to information storage and recall compared to standard stereo. Immersive audio can be a strategic tool, helping turn a passive listen into a visceral memory.
   
• We have a successful podcast or audiobook, why should we consider Dolby Atmos? 
  Remastering your existing IP into Dolby Atmos is about future-proofing. As spatial-audio-enabled devices (from car systems to smart speakers) become the consumer standard, converting your assets into an object-based format like Atmos ensures your IP remains a premium, engaging experience for years to come.
   
• How do you ensure our immersive experiences work for people without expensive speaker setups? 
  This is the beauty of modern spatial audio: it is incredibly accessible. Using Binaural rendering techniques, we can deliver 360-degree 3D experiences through any standard pair of stereo headphones. Whether your audience is listening on a high-end home theatre or basic earbuds, our engineers ensure the mix translates perfectly, providing stunning spatial sound for everyone,