Music Tips For Brands That Want To Turn It Up

Music Tips For Brands That Want To Turn It Up - Via LBB

Choosing the right music for your brand is not an easy task. With so many things to take into consideration, our Head of Music, Jack Whitney spoke to Alex Reeves alongside other music experts to give advice to marketers who want to make sure that their musical choices fly high.

Read what he had to say below, and you can find the full article with other sound professional's thoughts here.

Often, when working with brands, we address the question of "is your music on-brand"? Does the way it makes you feel resonate with the values and messaging you are trying to communicate?

This strategic way of thinking about music is often overlooked, yet it can play such a powerful role in a brand's identity. It goes further than branded music or sonic logos; brands should look to apply this logic to their choice of library, bespoke, and even commercially licensed music. After all, short-term campaigns all contribute to a brand's long-term identity.

If you're at the beginning of your sonic identity journey, try to ascertain how you are perceived by your audience. Use market research to evaluate the impact of music on your campaigns, and also determine how aligned your music choices are with your core values. This will help refine your approach accordingly.

When it comes to style preferences, try to avoid using popular songs or genres simply because they are on-trend. Trends come and go, and ultimately, if the music doesn't align with your brand values or messaging, the campaign might not be as impactful as it potentially could be because it doesn't resonate with your target audience. Instead, focus on selecting music that feels genuine and authentic to your brand.

It can be so easy to allow personal preferences to get in the way when it comes to music choices, so always try to bring an unbiased view. Set up some audio brand guidelines, just like you would for your brand's visual guidelines.

Approaching music with the same attention and value as visual assets is key to a strong brand identity. Music has this amazing power to evoke an emotional response from an audience, so brands should look to tactically harness this power within their marketing.