Betfair 
Safe Sub

We handled the sync licensing for Betfair’s ‘Safe Sub’ campaign, clearing the iconic Klaxons track ‘It’s Not Over Yet.’

The campaign features a singing substitutes board belting out the track’s defiant lyric. With Betfair’s Safe Sub, if your backed player is taken off, your bet rolls over to the incoming player, keeping you in the game.

Subbed off? It’s not over yet!